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Aspiring Corporate
Brand Positioning and Identity Redesign.
Our challenge with Aspiring was to translate what the owners of the business knew their point of difference was into a brand positioning and visual identity that supported it. From working with the client to develop their brand positioning ladder, to writing a new brand tagline and then developing a new company logo and visual articulation, this project expresses the value in building not just an understanding of our clients businesses, but also the power of strong relationships, open communication and collaboration.

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